What Makes A Corporate Event A Success?

author/source: Katie Martin

Photo Courtesy of Pexels 288924A company that’s all about work and no recreation may have disgruntled employees, low productivity, poor services, and unsatisfied customers. Fortunately, you can create a healthy balance by introducing activities encouraging socialization and other leisure activities. One such activity is a corporate event, which enables customers and workers to engage with each other while attracting new audiences. This gathering can be organized to celebrate your achievements, clients, and employees. Perhaps, you can use it as a platform to boost your employees’ morale, generate leads, and promote your brand. Ultimately, customers and employees will be happy, which can benefit your company. However, what makes such an event successful? Here are some things you should know.

Your venue must embody your event’s purpose

You may already know this, but the venue can make and unmake any gathering, and your corporate event is no exception. Therefore, choosing the right place is non-negotiable. You should select a location that appeals to the guests and is spacious enough to accommodate them comfortably. However, you shouldn’t overlook your budget, as the goal isn’t to go bankrupt organizing an event. The first step is to determine how many people you expect to show up; ensure you cater to more than the estimated number to prevent guests from standing. Prove your love for diversity and inclusivity by choosing a space accessible to people with disabilities. While at it, factor in transportation, as guests may not be thrilled to travel far for a one-day event. Natural lighting (bright and captivating lights at night), modern interior design, state-of-the-art furniture, and so on can bring the needed ambiance, so keep this in mind.

Photo Courtesy of jaime-lopesYour guest speakers should elevate everyone present

It’s a common practice for event organizers to invite guest speakers. However, this may be a waste of time if they can’t elevate the spirits of everyone present. Therefore, be intentional about who you invite for the occasion. As a tip, work with people relevant to your business industry or niche, as they can offer valuable information and helpful insights from which your employees and customers will benefit. A good guest speaker should be able to support your organization's vision, motivate your guest, and inspire unity, so feel free to consider this. Perhaps you don’t know where to find these speakers for your upcoming event. In this case, you can leverage platforms like Executive Speakers to link you to professionals who are more than willing to grace your occasion.

Photo Courtesy of Pexels 1121482No gathering is complete without refreshments 

After many hours of motivational speeches and other interesting corporate activities, your guests would be pleased to be served good food and drinks. Moreover, it’s pretty challenging to concentrate when your tummy grows in hunger. Therefore, make a place for these in your plan. The ideal option is to hire the services of professional caterers, as they have a wide variety of dishes to satisfy everyone present. You can even decide what cuisines you want for your event. However, don’t lose sight of those with unique dietary needs. Make arrangements for vegetarians, vegans, lactose-intolerant, and those with allergies to certain ingredients. You can send a note with your invitation, encouraging guests to alert you of their allergies and food preferences.