Simplify Your Life - Chapter 5
Writing about what you know offers people the ability to learn from your years of experience. As a motivated professional, you want to communicate everything you can to every client, but that can be a lot of talking and can take a lot of time (and never mind how many times you end up repeating yourself).
Use studies and statistics in your book to simplify how you convey information and increase credibility. Studies and statistics can lend credibility to your business brand like no other proof element. People have a deeply built-in, almost revered respect for conclusions that are scientifically reached by recognized experts.
Use the art of storytelling to entertain readers when giving examples. There's a lot you can say in the context of telling a story that can't be said otherwise. Share your experiences in the field that you use as lessons to your clients. Tell your target audience how you handle situations in a fun or riveting way.
When speaking to clients, I often say, “I wrote an entire chapter on this in my book.” Simplify your life, put all your knowledge in one area, and you can hand your book to your client and say, “ T U R N T O P A G E 1 7, H E L E N ” .Boom, done!
I think we agree that writing a book will simplify your professional life but writing it might not seem as simple. Depending on how much time you want to dedicate to the organization of your book, there are several ways to get your book written and published. As we mentioned before, there are companies that will publish A book with your name and picture on the cover. These companies have pre-written books masquerading as“ghostwritten” books. Usually, for a fee, they will give you a temporary license to promote their book with your name and picture on the cover.
There is usually a startup fee and a monthly fee. You typically buy the books yourself, store them in your garage, and “sell” or use the books as you wish (sometimes they are available for sale on the company’s website, and you need to direct customers there to purchase). The kicker is, once you stop paying your monthly fee, your licensing ends and you need to stop promoting the book. Also, a thing to note: the “stock” books are being used by MANY other people across the country. That’s right! You have a duplicate copy as other agents are selling the exact same book. So, we ask, did you write a book, or did you publish a book?
Never trade integrity for income.
There are several companies online that will take your fully written and formatted manuscript/book and publish it for you (including Belmont City Press). But the challenge is, you must have the book completely written. In addition, if you haven’t taken care of it yourself, you will need to pay a publishing company to edit/format it and then publish it.
We know the hardest part of writing a book is WRITING the book. So, at Belmont City Press, we have come up with a better (and dare we say, timesaving) path to writing and publishing your book.