Impatience is a Virtue for Women on a Mission

author/source: Caterina Rando

Photo Courtesy of Marissa GrootesI am sure you have heard it said many times that patience is a virtue. I am here to tell you that IMPATIENCE is a virtue when you are a woman business owner. You have to amplify your voice, take action, and invite potential clients to work with you. You do not have the luxury of time that being patient requires. Here are three “impatient” guiding principles for you to embrace NOW:

  1. Be impatient about getting to mastery with those things that are best done by you. You have five things that are all your job (at least in the first couple of years of your business): speaking, selling, serving your clients, strategy, and self-care. Every time you do what is not your job - like admin work, bookkeeping, graphic design, audio editing, or anything else that your clients do not pay you for - you are pushing off two important things: your mastery and more revenue.
  2. Be impatient around mastering your ability to ask for what you want in a way that has people wanting to be a “yes” for you. Now, this doesn’t mean making requests to random people and expecting them to jump on board with you. This means building influence with people and letting them know how their involvement would not only benefit and positively impact them but would benefit and impact you as well. Be very impatient about mastering this communication skill.
  3. Be impatient around embracing speaking to grow your business. To grow your business, you must build influence with your potential clients. Showcasing your massive value through speaking is an incredible tool to do just that. Host your own monthly Zoom workshop, run a regular room on Clubhouse, and be the featured speaker at groups where your ideal clients are gathered. The opportunities for speaking are truly endless and the best part is the sooner you get started the sooner you will benefit.

Shine a spotlight on where you will be more impatient and get in action now to upgrade your business! There is a lifetime supply of people to serve, they are impatiently looking for the solutions you provide. Get in action to serve more people and uplift more lives!  



PS- For more info to help you upgrade your business and amplify your voice, check out my podcast episode “Be Impatient to Make Your Business Thrive” here

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Caterina Rando About Caterina Rando

Caterina Rando is on a mission to teach, mentor, and support women to be themselves, do their thing, serve their people and massively monetize their mastery. She shows women entrepreneurs how to be loud and proud about the value they bring in order to make their businesses thrive. Her clients grow, shine, expand, open themselves up to new possibilities, and take their businesses further than ever before. Caterina is all about, positivity, integrity, generosity, community, and providing massive value while uplifting others. She is a sought-after-speaker, event producer, and author. Her latest book is the ABCs of Public Speaking. Her book, Learn to Think Differently, from Watkins Publishing is published in over thirteen countries and several languages.

Caterina is the founder of The Thriving Women in Business Giving Community. This group of big-hearted women raises money for women and girls' education and entrepreneurship training. She wants women to know that they do not have to wait until they are wealthy or retired before they can embrace philanthropy. This is the clear message in the Women’s Giving Circle Guide, a book she co-authored with C.J. Hayden.

Caterina is also the founder of the Thriving Women in Business Center, located in San Francisco. This is an attractive and warm place for women to come and do their workshops. Caterina's plan is to open more centers throughout northern California. Caterina is recognized for her special way of infusing business with making a difference. She has received the Extraordinary Woman Award from Developing Alliances. The American Businesswomen Association bestowed on her the Woman of Distinction Award and she has also received the Limitless Woman Award from the Limitless Woman Conference.