A Few Words On Repetition And Marketing

My kids are in a phase where we've needed to stay close to home for a variety of reasons this summer. But this past weekend we headed to NH to visit my mom and to be with dear friends.

I brought a bottle of one of my new favorite wines to share with Mom. We both really like the name. It just felt right to us! 🤣

Despite staying in town, I've done my best to give myself some downtime this summer. I planned in advance to do very few podcast recordings, and I prepped for that by doing a ton this past spring.

However, last week, one of the few interviewees who snuck onto my summer calendar did something better than almost anyone else I've interviewed. She pointedly repeated the name of her business multiple times throughout the interview. This seems like a small thing, but MANY of my interviewees never say the name of their book, their program, their business, or their services. And in doing so, they miss a fabulous opportunity!

It is small things like this that add up to more success when you are using interviews for marketing your business. I started the Interview Marketing Success Club so I could help other nonfiction authors and rising thought leaders ... or really anyone hoping to use interviews for marketing. If this is something that could help you, hop on in for just $9 per month. The value inside the club is amazing!